“A special effect without a story is a pretty boring thing.” - George Lucas
The art of creating an online presence is developing an authentic version of your “why”, then conveying it in the form of website copy, blogs, and social media posts. Everything that your brand communicates to your clients should point back to that “why.”
This could be a story about your childhood, or losing a loved one, or when you woke up one morning and decided to backpack through Europe. Most entrepreneurs can identify a single moment when they realized, “this is it. This is what I want to do.”
Brand Storytelling is considered the “new wave” of internet marketing, but I think that we’re simply coming back to the authenticity of humanity. We relate to each other through experience, through story. That’s why your story will always be an essential part of your brand, and your life.