HERE'S THE QUESTION:
When was the last time you cleared your kitchen table to get a REALLY GOOD SHOT of your morning coffee?
Let's be clear: THIS IS NORMAL BRANDING BEHAVIOR.
And to be honest, the psychology of why we look to influencer's online is mainly inspirational. We want things in our lives that light us up. Marketing should focus positioning your product in a way that kindles that fire, based on what you know about your ideal client.
HERE'S WHERE IT GOES WRONG:
Your ideal client should be attracted to your brand and products based on AUTHENTICITY. Meaning, if you want to sell hand-sewn children's clothing to earth-minded moms, filling your social media with pictures of coffee, notebooks, and calendars isn't going to help you.
HERE'S HOW TO FIX IT:
Take a look at your daily routine and make a list of topics you're comfortable sharing. If you we stick to the example of organic children's clothing, here are a few ideas:
- Pictures of you purchasing the fabric with a history of where it is sourced from
- Pictures of patterns and info on how you select your designs
- Photos of how you incorporate organic living into other facets of your life
- Photos of you collaborating with other organic-based businesses in the area (tag them and your geo-location for maximum reach)
HERE'S THE TRUTH:
There are a multitude of ways that consumers can purchase any product they desire, probably with less hassle and cost than you can ever provide. What sets you apart is your unique passion, quality, and CONNECTION with your clients. It's up to you to remind them of that every time you post.
Are you up for the challenge? Let me know in the comments below!